NEW RELEASE
Seek Irony
Running Towards the End of the World
December 2, 2016

Tel Aviv-native and now Austin-local alternative/electronic hard rock band Seek Irony are fighting back against tiresome social media saturation with their brand new music video for “Running Towards The End Of The World”. The video depicts various scenes of overtly-addicted social media users taking part in Facebook distractions, political arguments, false news source sharing, and other general social media absorbedness. It isn’t long before Seek Irony takes matters into their own hands.

Seek Irony’s breakout album, Tech N’ Roll, was released via UDR Music earlier this fall. Upon its initial release, Tech N’ Roll became a raging success in underground rock communities internationally, and they built further upon a history which had already seen them headline festivals in Tel Aviv and Haifa, Israel as well as featured as a showcase artist at the South By South West Music Festival in 2014. Since then, the band was awarded the “Album Of The Year” accolade at the 2016 NAIRMA Awards, in addition to also playing BatFest in Austin this year.

Tech N’ Roll boasts a heavy rock and electronic mixture with an alternative rock edge – chock full of loud, live and explosive musical energy. Lyrically, the album touches upon topics ranging from technological influences on society and foreign politics, but doesn’t forget to have fun with fan-favorite anthems.

Watch the video below and let us know what you think!